Online surveys are manly based on the close ended questions. A closed question type is one where instead of typing in a response, the respondent has to select from answers that are already visible on their screen. It’s quicker and easier both for the respondents to answer these questions, and for the analyst to manipulate the results. Multiple choice questions are the most restrictive type questions, but the choices makes it the easiest to analyze. These questions do not take much of your time and you are through the survey quickly. Some of the surveys do pose some open ended questions like the name, age, profession, income or some descriptive opinion. But most of the times the descriptive opinions are left aside as they do not help you in the process of the analysis.
In the present time no one has ample spare time to leisurely have a look through the online surveys and majority cannot devote a long time to fill out the surveys. Therefore keeping in mind this point most of the online surveys are designed to be quite short and they usually only take 5 minutes of your precious time. These short surveys are also serving the same purpose as the long surveys but due to the restriction of the length, these surveys are designed in such a way that each of the questions they include provides a valuable opinion or information to the company for which the survey is being conducted. Most of the people among us do not value the importance of these online surveys and have a tendency to overlook them. These online surveys do take only five minutes of your precious time but at the same time they tend to reward you in terms of a gift item etc.
Usually the sponsor of the online surveys know the importance and value of these surveys and your opinion as well, therefore they are ready to reward you in some way for the time spent on their survey by providing your valuable opinions. The online survey sites also know this fact very well and they usually design their surveys in the same manner that is they keep their online surveys short and compact. Online survey sites have one positive point in favor of them and that is all of their members are ready to take a moment of their time to complete the online survey since they know it is rewarding to do so. Most of the time the loser are the manufacturer company sites who post the online surveys at their site or send them through email to their customers, since many of the customers do not pay attention to the online surveys being sent to them or they do not know the value of their opinion and its importance.
Therefore it is my sincere advice to you that if you happen to receive such type of online survey via email do not overlook it, just respond to it. Your opinion does count and you will be rewarded.
